WORLDWIDE AUDIO DISTRIBUTION

World Marketing Associates is one of Europe’s most experienced professional audio/video representatives.
Our Brands

With offices in the UK, France & Russia, WMA has a proven track record of both establishing new brands in the EMEA markets and developing and growing established brands. This is accomplished by providing our brand clients with proven, cost effective distribution solutions, while providing local dealers, distributors and customers with world-class products on the technological leading edge of their field.

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We establish and manage effective distribution channels, using our unrivalled experience in the individual regulations, import documentation and financial transacting requirements of even the smallest territory, whilst traversing the cultural differences between our clients and customers. We help the brand client to fashion their promotional and marketing collateral to profit from the EMEA markets. Also we are very proud of the level of technical support that we can offer in terms of advice through the R&D process, support during utilisation and through training the distributor to both support and sell the product in their territory.

All this allows us to deliver significant combined revenues in markets that brand owners might otherwise find difficult to exploit and allows the customer to enjoy increased revenues and profits from our client brands, as well as the concomitant increases from the distributor’s complementary product portfolio.

Our brands

We represent some of the most exciting and innovative brands in the audio and DSP market

TECHNICAL SERVICES

Operating from the UK we offer tech support and training for all our brands. Moreover, in the smaller markets we can offer help in designing and installing audio systems in sports stadiums, hotels, retail developments and other capital projects throughout the developing world. Using our in house staff or UK based partners we can offer:

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  • System Design

    From a basic plan of the acoustic space, we supply a complete system design with a full Bill Of Materials, right down to the last rack, case and connector cable, all supported by detailed performance modelling complying with stated speech intelligibility index (SPI) and sound pressure levels (SPL).

  • PROJECT ENGINEERING

    We’ll provide all of the information necessary to install the system, including wiring schedules, custom panels, power calculations, weight loading calculations and an installation guide.

  • Project Management

    If required, we'll work alongside our local partners on the site to oversee the system installation, commissioning and tuning, before locking the system down and providing full operator training.

OUR TERRITORIES

Europe

World Marketing Associates is one of Europe’s most experienced professional and consumer audio representatives. Based in the UK, WMA establishes and manages effective distribution channels, ensuring that even the smallest territory can succeed despite the deregulated open markets of the EU. We ensure that each distributor has the tools to succeed in conjunction with his fellow distributors, establishing a coherent and balanced sales team across the 50 countries, 6 unrecognised states, 6 dependent territories and 2 special areas of internal sovereignty. We also work to promote products and assist dealers and distributors in supporting their customers at a local level, through product training, technical and marketing support.

Eastern Europe

As these markets opened up in the very early 90s, World Marketing Associates was one of the first sales teams to work with the newly emerging sales companies in the 33 countries of the old Eastern Bloc. During that time Francis Williams established relationships with these emerging companies and helped them to establish relationships with suppliers that has led to the growth of some of the most successful audio distribution companies in the world. This pedigree, along with Oleg Ivanov in our Moscow office, gives WMA unrivalled access to the Eastern European markets.

Middle east

For over twenty years WMA has been establishing distribution and sales channels in the Middle East. Working in all of the 16 countries as and when possible Our unrivalled knowledge of the companies working there, has allowed us to not only build up traditional distribution through a single territory distributor but also to establish distribution through key dealers in the market where a traditional distributor was not available. Both have been extremely effective and allowed brands to flourish in a region of extremes.

Africa

The 60 countries, islands and territories that make up Africa encompass some huge extremes in terms of market development for audio products. However, World Marketing Associates’ broad experience allows us to offer our suppliers significant exposure in the African continent. Providing tailored strategies for each territory ensures that the brand owner gets the highest possible sales in some of the most difficult territories. WMA’s excellent technical support and engineering resource ensures that in even the most under-developed territory, complex and state of the art projects can succeed.

Get in touch

FRANCIS WILLIAMS

Managing Director
e. francis.williams@wma.eu.com
t. +44 (0) 7802 500 466

SUSAN WILLIAMS

Executive Director
e. sue.williams@wma.eu.com
t. +44 (0) 7802 500 466

OLEG IVANOV

sales manager (e. europe)
e. oleg.ivanov@wma.eu.com
t. +7 9166 731 314

JULIAN YOUNG

Sales Manager (pro)
e. julian.young@wma.eu.com
t. +44 (0) 7768 143 438

ANGELA YOUNG

Accounts
e. accounts@wma.eu.com